Experience

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1. Apr 2025 – May 2026 Lead Growth Analyst Self Financial
   • Ran 10+ pre-paywall A/B tests across activation and conversion, shaping launch metrics with Product.
   • Built Growth Dashboard for funnel performance, channel mix, friction diagnosis, and opportunity sizing.
   • Owned the Experiment Dashboard — stat-sig pacing, visitor volume, and per-test performance.
   • Built internal AI/analytics tooling: Slack and Confluence scrapers plus a Redshift data-dictionary generator.
   • Introduced LLM workflows into recurring analytics deliverables; coached teammates on Python/AI tooling.
2. Mar 2021 – Jul 2024 BI Manager → Senior BI Manager The Lifetime Value Company
   • Owned analytics for consumer brands generating $20M+ annually: dashboards, A/B tests, and quarterly KPI reviews.
   • Built 200+ parameter customer dataset to revive segmentation, experimentation, and product-performance readouts.
   • Stood up a fraud-detection model that backstopped the vendor system at 90% correlation to flagged events.
   • Increased Trustpilot review volume 5x through clustering, segmentation, and targeted email/product outreach.
   • Used NLP/AI on reviews and surveys to improve product copy: conversion +3%, refund rate -5%, rating +10%.
3. Feb 2019 – Mar 2021 · + Summer 2018 Product Analytics Intuit
   • Owned TurboTax Full Service analytics: expert quality, scoring, error rates, experiment readouts, Tableau reporting.
   • Built a $75M-favorability headcount forecast against bottom-up plan and automated 300+ hours of finance/reporting work.
   • Analyzed tax-filer upgrade drivers to test whether product lineup and onboarding fit returning-user behavior.
   • Built risk-routing and quality analyses to surface high-rework return patterns across hundreds of tax fields.
4. Aug 2015 – Dec 2018
   B.A. Economics UC Berkeley